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Since our tester was a straight woman, her experience with online dating is weighted more toward receiving messages than sending messages.
(According to a study from Ok Cupid, the majority of women don’t send the first message in online dating conversations — but they get great results when they do.) To keep our judgments as objective as possible, we used a rubric to categorize each message: Unfortunately — but perhaps not all that surprisingly — the majority of the messages we received on traditional dating sites were mediocre or downright bad. To send someone a message, both users have to indicate they’re interested by “swiping right” on their profile.
We like Ok Cupid's whole package — a huge user base, slick interface, the fact that it’s free — but its real strength lies in its robust matching algorithm.
It not only asks you questions about your personality, likes, and dislikes (“Do you think women have an obligation to keep their legs shaved?
We tested any with at least a million active users in the US.
It’s impossible to know exactly how many users are active on a given site or app (especially because mobile users aren’t reflected in Alexa data), but we’re definitely in the ballpark.
(Match.com’s user base is slightly older, too, which may indicate more people who are ready to settle down.) However, Match lacks the robust matching algorithm of Ok Cupid — it came in fourth place for good matches in our testing — and isn’t as streamlined as Tinder or Bumble. We also tested three other sites: e Harmony, Plenty of Fish, and Zoosk.Not into the idea of creating a full-blown dating profile? As opposed to a matching algorithm that evaluates your answers to various questions, Tinder is all about first impressions — your photos are the most prominent part of your profile.